Big-picture strategy, editorial instinct, and cultural fluency
I’m an experienced brand builder and marketing leader bringing story, data, technology, and empathy to brands that want to matter.
I’ve worked at agencies like Giant Spoon and Grizzly and publishers like W. W. Norton. I founded the literary and arts magazine American Chordata.
Services
Brand Development
Brand Architecture, Narrative, Positioning, Platforms, Core Actions, Verbal Identity, Naming, and Taglines
For when the center’s gone soft. I help brands find their focus, sharpen their voice, and organize the mess into something clear, compelling, and true.
Content, Campaigns & GTM Planning
Creative Direction, Concepts, Content Strategy, Communications Strategy, Media Planning, Experience Strategy, Brand Rituals, and Copywriting
Whether it’s a launch, a leap, or a full reposition, I partner with teams to build smart, insight-driven campaigns that align message with moment and move people to act.
Employer Branding
Culture Change, Employer Narrative, Recruitment Campaigns, and Internal Communications
Culture isn’t a slide. I help organizations articulate who they are, why they matter, and how to attract (and keep) top talent.
Innovation Consulting
Sprints, Workshops, Frameworks, and Product/Marketing Innovation
New things need new thinking. I run sprints and structure ideas, working with teams to stress-test thinking, make fast progress, and turn ambition into something people can actually build.